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the aggregator is king

So the big revolution unfolding before our eyes is that everyone can be a content producer.

The next big thing is content aggregation for a few reasons:

1: the signal to noise ratio of available content has grown exponentially, finding the good stuff is increasingly difficut. Let's call that Information Overload

2: With so much available content, once it is available in uniform ways, there is a lot of cool stuff you can do as an aggregator (no link now, but see the yahoo traffic//google maps "mashup", or the craigslist housing//google maps one).

If you REALLY want to understand the power of content aggregation, come talk to me about the inner workings of the electronic music scene. Because what is a DJ if he isn't a content aggregator?

On a more mainstream scale, see the iPod "shuffle" revolution. People are rediscovering their music collections (content) because its presented to them in new ways (creative aggregation).

Now let me think a bit about the implications. (besides wanting to finally give in and dabble on the decks)

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